The Advertising Club, Bangalore’s Prestigious BIG BANG AWARDS 2018  for Excellence in Creative & Media , have received a record number of  1150 entries this year , making it the biggest edition of the 23 year old Annual Awards  The coveted  Big Bang Awards have  become an Industry hall-mark  .  This year The Big Bang Awards will be held on Friday, September 28th  with galaxy of  Advertising professionals from across India marking their presence.

The Ad- Industry which has seen a robust 12% plus  growth in the last decade has seen emergence of new brands and young professionals in the sector. This is ratified by the over 1150 entries to the forthcoming Big Bang 2018 awards, submitted by over 90  Advertising Agencies / Clients from across India , mainly from Mumbai , Bengaluru ,Kochi, Trivandrum, Kolkata, Chennai and Delhi .  This Year the awards have   the biggest Jury with over 46 prominent Advertising professionals to judge the entries .

“We are celebrating Big Bang this year with the theme of “# For The Love Of Advertising”.  We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital.  We are looking at a year-long campaign, starting with Big Bang,  to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry.  ” feels Malavika Harita, Chair person of Big Bang Awards.

As the Advertising industry continues to grow , a shift in the advertising spaces with new opportunities and newer challenges seems to be emerging . The Big Bang Awards this year also has lined up exclusive Interactions with Ad-and Marketing  Gurus Hemant Malik , CEO ITC Foods, Raj Nayak , CEO Colors Viacom 18,  noted Ad-man and Film-maker R Balki, Well known for his movies “Padman” “Pa” “ Ki and Ka” and many more.  Balki is fondly remembered for his  contribution to the advertising Industry .” Daag Ache Hai” for Surf Excel  and the  “Jaago Re” campaign for Tata Tea have become household phrases

The Advertising Club Bangalore in association with Ananda Vikatan Group, its Multimedia Partner for Big Bang Awards, in a Public Service initiative introduced the “Issued in Public Interest” a new category under which the Social Messaging campaigns  will be recognized by the Jury.   The Advertising Club received 53 creatives as Entries for Public Service , all of which will be recognized. “When it comes to Public Interest , it’s a challenge to categorize which is better. While we will award one Gold Trophy to the winner based on the Jury Scores, We will feature all the entries on our Website, as a good will gesture. ”says Arvind Kumar, Executive Director Advertising Club, Bangalore.